Egg marketing
The UK egg industry has been responsible for some of the most famous and successful marketing campaigns of the 20th and 21st centuries.
You can find out more here about the history of egg marketing since World War II, including the famous Go to Work on an Egg campaign of the 1950s and 60s, and about the more recent relaunch of the British Lion mark which has helped the UK industry return to growth.
History of egg marketing
- Background of egg marketing 1928 onwards
- Go to Work on an Egg
The return of the British Lion mark
- The salmonella scare
- Planning the future of UK eggs
- The return of the Lion
- Increasing egg consumption
- Results/evaluation